In our opinion, successful marketing and innovation strategies are based on a clear vision. This vision can serve as a basis for formulating strategic priorities for the coming years. A clear vision demands insight into the development of the organizations environment (market, regulations, etc.) and in the current performance of the organization. Services we can provide include:
- Marketing management
- Strategic marketing planning
- Business development
- Innovation strategy
How? We provide these marketing services on a consultancy basis, but mostly on an interim basis. In this way, you are ensured that the project has a quick and thorough start, that the progress for the first phases of the project is ensured and that a solid base for the future is set.
Why BCG? You are busy with your work and there are a lot of daily issues going on. You are lacking experienced & strategic marketers and are not able to manage long tem projects.
BCG delivers the experienced topmarketeer that sets up and implements these projects. So that you are having the time to manage your people and your business.
BCG's marketer is an experienced people manager and professional marketer, with experience in FMCG companies, like Nutricia and Procter & Gamble. The areas of experience lie in marketing strategy, (re) positioning, concept development, innovation, and introductions, nationally and internationally.
More about our services: Marketing Management We are able to fill in temporary vacancies for a marketing director/management level for the duration of 3 - 9 months.
Strategic Marketing planning Every organization needs to take the time to plan for the future. Indeed, successful planning should envision that future, and devise the strategy and tactics to make it a reality. BCG works with each client to identify the unique attributes and advantages their firm offers to the marketplace, while fashioning a strategy to leverage the firm's strengths and opportunities.
Our role is to lead clients step by step through the strategic marketing planning process. After helping our clients identify goals, we work on building a roadmap to reach them. By the end of the planning process, we will have formulated a comprehensive strategy for growing their business, together with an implementation plan that will produce concrete results.
Whether undertaking a firm-wide plan, a project that is practice group or industry based, or working on the development of a specific office, we are keenly aware that our efforts must focus on producing results. We also work closely with clients to help achieve internal consensus - a critical factor in the eventual success of any carefully designed plan.
Business Development At BCG, we help clients build successful development programs that bring in profitable new business and generate more work from existing clients. Our consultants work with firm leaders as well as individuals, to develop short range plans with specific objectives. We help create realistic strategies that require the completion of specific action steps within reasonable time frames.
Innovation Strategy We use a high-level innovation planning structure to help strategic planning in a technical &/or product-based company. This service helps our clients identify where they are now, where they want to get to, and what the hurdles are that need to be overcome in order to deliver true technology innovation and commercial advantage to their organisation. This service will allow a client to identify focus areas for innovation that will meet the organizations’ strategic objectives. We also take care of feasibility studies and the first phase of implementation if requested.